Arc theory.est. 2023
Welcome to Arc Theory
Open for Q4 engagements

We fuse tech and strategy
to drive growth.

We draw on our own portfolio of products to build systems that amplify how you work — redesigning the processes underneath so you work with your technology, not around it.

About Danielle
01 · The Operator

Meet
the operator.

Danielle McKee is the founder of Arc Theory, a one-operator practice for solutions architecture, fractional technical leadership, and AI workflow design. Incorporated in 2023, it grew out of work she'd been doing on the side while consulting at Deloitte — and it's the throughline from a career that runs through neuroscience research, applied-AI finance, Deloitte, and Apple.

Danielle McKee · Founder, Arc Theory

About me — the full background
operator.jpg
Danielle McKee, founder of Arc Theory
Danielle McKeefounder / operator
02 · Engagements

We leave it better than we found it.

Every engagement is built for return — targeted feature deployment and process optimization that compound over time. It's a holistic blend of operations strategy and hands-on implementation: we don't just advise, and we don't just build.

How an engagement is priced
Base Fee

The initial project and licensing costs.

Retainer

A monthly fee that keeps it evolving — customization, extension, and senior judgment.

Internal Systems Engagement

Systems that run your operation.

Deliverables
  • Discovery & audit — P3 analysis, entity map, risk assessment, roadmap
  • Licensed deployment of a proven system architecture, adapted to your operation
  • Internal-use perpetual license
  • Documentation and team handoff
  • Built on Next.js, Supabase, Airtable, and Google Cloud
Base Fee
From $20,000
Retainer
From $5,000/mo

Customization, extension, and ongoing architecture as the operation evolves.

Commercial Product Engagement

Architecture your product stands on.

Deliverables
  • Discovery & audit
  • Licensed deployment of the foundation your product builds on
  • Commercial license
  • Technical direction through the build
  • Limited availability — we hold a small number of these at a time
Base Fee
From $50,000
Retainer
From $5,000/mo

Vested equity can discount the retainer rate. The base fee never flexes.

Fractional Tech Partner

Senior-level technical leadership.

Deliverables
  • Architectural oversight for teams already building
  • Upskilling and technical mentorship for team members
  • Work management and delivery process design
  • Reusable artifacts — patterns, templates, and standards your team keeps
Base Fee
Retainer-only engagement
Retainer
From $9,000/mo

The work of a fractional CTO, shaped for teams that already have builders.

Digital Operations Transformation

Evaluate your operation — and where to take it.

Deliverables
  • Evaluation of your tools, processes, and systems
  • Specs & requirements, documented before anything moves
  • Data migration — planned and executed
  • Low-code evaluation: how your current setup performs, whether to migrate or go hybrid, and what it costs
  • A prioritized roadmap you can act on
Pricing
Contact for pricing

Scoped per operation — assessed case by case.

03 · The Arc Method

How an engagement runs.

Every engagement starts the same way — a timeboxed four to six weeks to a working product, then delivery that takes the shape the work needs.

01In the timebox

Define

P3 Analysis — study the current Process, People, and Product to find where the problems really come from, and get clear on the objectives before anything is designed.

ProcessPeopleProduct
02In the timebox

Assemble

Assemble from Arcblocks — our library of full systems, components, features, integrations, and interfaces, built up across stacks and industries and mapped to specific pain points. We start from proven parts, not a blank page.

Systems
Work ManagementVendor ManagementOnboarding & IntakeAccounting & Finance OpsBilling & PaymentsProgram & Incentive ManagementCompliance & ControlsContent Management
Industries
Media & EntertainmentMarketing & Social MediaConstruction & Real EstateAgenciesProduct & SaaSNon-Profit
03In the timebox

Decide

Decide the stack against what the P3 surfaced — weighing tools, cost, and budget deliberately: low-code where speed and editability matter, custom where security, scale, or control do.

TradeoffsCost & budgetLow-code vs. custom
See what we build on
04Ongoing

Deliver

Deliver through D6 — Discover, Design, Demo, Develop, Diligence, Deploy. An iterative cadence that loops back as the work demands, so you're always working with a real version, not just at the end.

D1DiscoverD2DesignD3DemoD4DevelopD5DiligenceD6Deploy
04 · Capabilities

What we bring.

The stack we build on, and the tools we bring to every engagement.

How we build
HybridiIn a hybrid build, Airtable serves as a database and/or interface, working alongside a custom-code stack — with portals and advanced logic sitting in the custom layer. Low-code speed where it helps, real engineering where it counts.
Airtable
arc-theory / stack
Front-end
Next.jsReact
Data & backend
SupabasePostgres
AI & LLMs
Anthropic / ClaudeGemini API
APIs & integrations
GraphQLREST APIs
Cloud & deployment
VercelGoogle CloudCloud Run
Languages
PythonTypeScriptJavaScriptSQL

Airtable as a database and/or interface, alongside a custom layer for portals and advanced logic.

The tools we bring

Tools we've built and bring to every engagement — they add transparency, structure, and ready-made integrations from day one.

pulse.appActive
Week of Jun 75 pts
StatusApprovalItemPts
ScheduledQueuedNotifications working session2
In ReviewNewReporting dashboard QA1
PendingApprovedVendor submission audit1
AI-Powered Project Management
Pulse

Automated project and contract management — transparency into what's shipping and when, roadblocks, and more. It scopes work and manages tickets, with a browser extension that lets you submit ideas and issues without leaving where you're at.

  • Meeting triage
  • Scoping and scheduling work
  • Weekly reporting
  • Contract and billing monitoring
Explore Pulse
socket.appActive
Active integrations
AirtableConnected
Google CalendarConnected
QuickBooksConnected
ZoomExpiring soon
More connectorsAvailable
Team
AdminCalendar
MemberNo calendar
Your tools, in one place
Bridge

Our library of self-serve connectors — currently serving Airtable tools, and expanding. Truly no configuration: integrations for common workflows, built to our standards and ready to use. As we add to the library, they're yours to use as part of your retainer.

  • Gmail Interactions
  • Zoom Transcript & Meeting Notes
  • Meetings
  • Google Tasks
  • Google Docs
Explore Bridge
Standalone product
Take$

A local-first desktop studio for the many bounces of a song — keep every take, mark what's worth keeping, and pull the strongest pieces into the version that ships.

Explore Take$
Find the one.
05 · Get in Contact

Tell me about the problem you're staring at — the shape of it, the constraints, and how you'd know it's solved. I read everything and reply within a few business days.

danielle@arctheory.io